How I Write My Articles and Product Comparisons Online

Before publishing a comparison or article on my website, I follow a rigorous method combining research, SEO strategy, and optimized writing. My goal is simple: to offer useful, well-structured, and perfectly optimized content to help users make the best choice. Here is my step-by-step process, from keyword research to illustration and publishing.

Trend Analysis and Keyword Research

To begin writing, I make sure the topic aligns with real user searches. I start by typing a relevant query on Google, based on the search habits of my audience. Since my site focuses on baby products, I look for expressions specific to this field.

For example, for my article on the Kinderkraft car seat, I start with a generic query and scroll to the « Related Searches ». These suggestions help me identify the exact terms users are looking for. I then select and slightly adapt one of these queries to maximize impact while keeping it natural.

I then analyze keyword authority using SEMrush. My goal is to find keywords with the lowest SEO difficulty while maintaining a good search volume. This increases the chances of ranking on the first page of search results.

For instance, the keyword group « Kinderkraft car seat » has a Keyword Difficulty (KD) of 19, indicating low SEO competition. In other words, it is relatively easy to rank on the first page of Google with this query. This type of keyword is a strategic opportunity to maximize visibility while addressing user intent.

I also use Google Trends to check whether a keyword maintains consistent interest throughout the year or is seasonal. This step helps me prioritize keywords with long-term traffic potential.

Choosing the Title and Competitor Analysis

After selecting the right keyword, I create an optimized title. It must naturally include the main keyword while being catchy and attractive to draw attention. The goal is to increase the click-through rate (CTR) and drive traffic.

For example, I used the title: « Kinderkraft SAFETY-FIX Car Seat: Review, Test, Price & Deals 2025 ». This title includes the main keyword, uses high-search terms (Review, Test, Price, Deals), and adds recency (2025) to increase clicks.

As part of the competitive analysis, I review at least five well-ranked articles. I also use tools like Quillbot to estimate word count. The goal is to create an article that is longer, more complete, and more informative than the competition, increasing my chances of ranking on the first page.

Information Collection and Analysis

Before writing, I gather reliable and diversified information to ensure the article is credible and relevant. This deep research includes:

• Reading competitor articles: Helps identify common points, recurring angles, strengths/weaknesses, and what is often missing. This allows me to create a more complete and value-added article.
• Visiting the product manufacturer’s official site: I collect technical specifications, marketing claims, and official visuals to ensure accuracy.
• Analyzing customer reviews on Amazon and other e-commerce sites: Real user feedback highlights the pros and cons of a product, helping to build a balanced and credible review.

SEO-Optimized Writing

Once research is complete, I start writing while applying on-page SEO best practices to maximize visibility.

• Strategic integration of the main keyword: I include the keyword in the title, H1 tag, and the first sentence of the introduction to help Google quickly understand the topic.

• Using 1.fr for semantic analysis: This tool helps me find related secondary keywords to enrich the article’s semantic field and improve its chances of ranking for related queries.

Plagiarism and Quality Check

Once the article is written, I do a final quality check to ensure the content is unique, optimized, and smooth.

• Plagiarism check with Quetext: I ensure the plagiarism rate is below 10% to maintain originality.

• Final SEO optimization with Yoast SEO: This WordPress plugin allows real-time SEO analysis for readability, keyword density, internal linking, HTML tags, etc.
• Proofreading and correction: I do a final deep review to correct any spelling, grammar, or syntax errors and ensure smooth readability.

Image Insertion and Product Link Integration

Once the content is finalized and optimized, I move to visual and commercial formatting to enhance user experience and conversion potential.

Selecting relevant illustrative images

I carefully choose images directly related to the topic, such as:

• Product photos (e.g., Kinderkraft SAFETY-FIX car seat)
• Usage scenes: e.g., a child properly seated in the car seat
• Educational visuals: diagrams, comparisons, etc.

The goal is to make the article more visually appealing and help readers better understand the product and its use.

Inserting links to mentioned products

I strategically place links to product pages (Amazon or other e-commerce platforms), typically:

• Under product images
• At the end of product descriptions
• In comparison tables

This improves both navigation and the conversion rate.